digital strategy

Wednesday, December 2nd 2020

This week in

What is the impact of the covid-19 crisis on your digital marketing strategy?

This week’s must read



Due to COVID-19 and the cancellation of trade shows more manufacturers are using digital marketing to drive sales and to connect with buyers in the digital space.

This Week’s Must Read is an insight piece from ThomasNet on why Digital Marketing is so important today and how to convince manufacturers to embrace it.

  Rebecca Benison@ThomasNet

Thought Leadership

Approximately half of companies don’t have a clearly defined digital marketing strategy or have a digital marketing strategy in place, but separated from their marketing plan. So do you have the strategy, tactics, or tools needed to market your business well ?

Neil Patel@Neil Patel Digital

The coronavirus has affected all businesses. Business conferences, sporting events, and concerts have been canceled, and marketers need to adapt their digital marketing strategy. How much will change, and how will the world look like when it’s all over?

Jonathan Olsson@Match2One

The article presents seven steps to build a digital marketing strategy that should allow you to create your digital strategy, identify opportunities for digital disruption or drive digital transformation in your organization. How can digital impact your business and how will you act on it?

Mat Zucker@Prophet

Like every industry that has suffered the full force of the pandemic, manufacturers must maximize their digital footprint to connect with current customers. They are beginning to understand that the time is to make changes or be left behind!

Andrew Walker@Shift7 Digital for Entrepreneur

This week’s Consulting News

| @The European Commission

| @BusinessWorld

| @PRNewswire


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This week’s media

Digital transformation is a foundation of modern business, but established organizations often struggle with developing new, customer-centric business models.

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CEO and Co-Founder at | Author\'s website

Hélène Laffitte is the CEO of Consulting Quest, a Global Performance-Driven Consulting Platform and author of “Smart Consulting Sourcing”, a step by step guide to getting the best ROI from your consulting. With a blend of experience in Procurement and Consulting, Hélène is passionate about helping Companies create more value through Consulting.